Month: April 2014

Categories
MLM Business Review

“Fighter of the Decade,” Manny Pacquiao Teams With Organo Gold

Manny Pacquiao teams up with Organo Gold

Verbatim from OGNEWS:

“VANCOUVER, BRITISH COLUMBIA – April 8, 2014 – Organo Gold, the gourmet coffee company that caters to consumers’ active lifestyles, proudly announced today it has entered into a partnership with professional boxer and popular cultural icon, Manny Pacquiao. Known globally as the “Fighter of the Decade,” Pacquiao is also admired as an entrepreneurial leader, a successful Congressman currently serving in the Congress of the Philippines, and as a prominent humanitarian.

Pacquiao will showcase the OG partnership by bearing the Company logo on his attire during press and weigh-in activities for his bout with Timothy Bradley for the WBO welterweight title on April 12, 2014, at the MGM Grand in Las Vegas. The fight begins at 6pm PT. The event, “Pacquiao vs. Bradley II” is anticipated to be one of the most watched pay-per-view (PPV) events in recent HBO history.

“Organo Gold is the next generation of direct selling – a minority-owned and operated global company that leverages this new age of entrepreneurism,” stated Bernardo Chua, Chief Executive Officer and Founder of Organo Gold. “Manny Pacquiao personifies the OG generation, mission and lifestyle.”

“In the boxing, political and community arenas, Manny leads by example,” stated Shane Morand, Co-Founder and Global Master Distributor at Organo Gold. “The fact that he chose Organo Gold is testament to the fact that we are a global company making a global impact.”

“Manny Pacquiao embodies the philosophy of Organo Gold at every level. He became interested in consuming the products, then open to the business opportunity – and in that capacity, experienced a company doing business the way business should be done,” stated Holton Buggs, Executive Vice President of Sales and Marketing at Organo Gold. “He experienced the bigger picture of the OG Family and the unique position we hold in the direct selling industry and as a global company.”

Founded in 2008, Organo Gold remains focused on its mission to bring the treasures of the earth to the people of the world, with its Ganoderma-infused coffee and other products. OG meets this mission through the principles of the Napoleon Hill Foundation, with which the company has a long-standing and exclusive collaboration. Organo Gold offers its suite of products through its Independent Distributor network, and to consumers in Canada and the United States through its Coffee Connoisseur Club.

Learn more about Organo Gold at http://www.organogold.com.

Categories
Leads Generation

How Often Do You Find Yourself Saying: “I Wish I Knew How To Get People To Buy”

It’s a fact that one website will pull many times the leads or sales as a competing website.  What causes this large variance in results?  It’s the copywriting on the website.

    Copy writing for SalesHere’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting for.

1. Make your website easy to “scan” with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get.  Almost all people are “scan first” or “scan only” readers.  Your headlines and sub headlines should take advantage of this fact.

2. “Just Sell, Baby”.  Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money.  In today’s high-tech world, most copywriting on websites forgets this vital fact and that is why they don’t perform better.

3. Tell the reader what he/she will LOSE if they do not take the recommended action.  Fear of loss is a great motivator.

4. Build up excitement, enthusiasm, passion and urgency to get the reader to take the desired action right now.  We analyzed the most successful copywriting we’d ever done back to 1978 and found it all had one thing in common: excitement.  Yes, excitement is contagious and it sells!

5.  Make a great offer to get their email address.  In today’s overcrowded environment and with spam concerns, it’s not enough to just say “enter your email address for our newsletter”.  You need to make a great offer including special reports, bonuses and the like in addition to your newsletter to get the maximum number of qualified signups.  

6.  Focus your copywriting because people want to buy from the expert specialists in a field.  If your copy is too broad you will lose a lot of your best prospects, who of course, are the most likely to buy.  A great way to do this is to have separated focused web pages for separate types of people or industries on your website.

7.  Make your website as easy to use and find things as Amazon.com (for consumers) or Dell.com (for businesses).  The copywriting and organization of these sites is a key reason they are ultra-successful.

8.  Start thinking like your website reader (your prospect) and stop thinking like yourself (the marketer).  Figure out what your prospect wants most from your products or services that they deliver, then come right out and tell him what benefits he’ll get, why, and what he needs to do now.  Simple but it brings in Billions.

9. Test everything, measure it, use the winner, and always keep testing.  This is the key to “optimizing” your website and all of your marketing.  Don’t guess – test and let the only vote that matters (your prospects) tell you what works best.

10. Compare your product or service against your competitors to show and prove your superiority.  We’ve used this secret very, very profitably for our clients.  
 
11.  Copywriting is king and queen for your website to sell the maximum number of people.  The right copywriting can bring you up to double, even triple or more your current results for no additional marketing cost.  Hire the best copywriter you can afford, and don’t skimp because this one-time investment can be the best investment you make.

Learn More and GET people to buy your stuff ==> http://richmom.thecopywritingmaster.com

-Kimberly 

aka RichMom

 

 

Categories
Leads Generation

Advertising And Branding Today

Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important.

The actual art of advertising and branding is a lot more sophisticated and in-depth than the consumers they target may realize. Long before an advert even reaches the screen, or print, it has been subject to pain-staking research, focus groups, marketing surveys, and many other methods of determining the current state of the target market. Without this information, releasing a product runs the risk of commercial suicide if the consumer isn’t ready. There’s no such thing as luck where advertising a brand, either established or new, is involved. It takes a lot of hard work, grueling hours in meetings and highly skilled teams of creative minds to finalize a concept.

Part of this process, and a way of determining whether a new brand and accompanying advertisement has succeeded or not, is actually one of the simplest. By providing a group of consumers with either an image, a tag line, or even just a combination of colors and sounds, and they recognize the brand behind the advertising, then the hard work has paid off.

This is where the advertising and branding of a product is so important, by firstly ensuring that consumers will recognize a given product or brand. The next important factor is actually persuading consumers to associate certain attributes with your product. These can range from reliability, pricing, value for money, etc. This is one of the most difficult, yet most intrinsically important sources of advertising and branding success. An instance of this is if you mentioned mouthwash – is there a brand that springs to mind immediately? How about favourite destinations to go on vacation – does one resort receive more recommendations than others? Even if that particular resort hasn’t been visited by everyone who mentioned it, just the fact the advertising of that resort makes it sound so enticing that they perceive it’s the destination they should go to, is a sure sign of successful brand advertising.

Yet if successfully advertising a brand is difficult enough to begin with, it can be even more so trying to reach out to new markets with the same product. The stronger the brand and the more successful the initial advertising campaign, the more difficult it becomes to find new avenues. Despite possibly having the number one product on the market, any new advertising still needs to go through the whole process again from scratch. After all, what worked for one product is not guaranteed to work for another.

And this is where the true power of advertising and branding becomes apparent, and is the strongest proof yet that it’s one of the most important in determining whether a company succeeds or fails.

Cheers!