Marketing Social

Why the Inner Game of Branding?

Game Onby Guest Blogger, Dr. Fern Kazlow

I always say a good brand is evidenced everywhere from the CEO down to the smallest paper clip. But where does it begin?

Branding begins with what I call the Inner Game: who you are, what you want, your big vision, even your connection to yourself, your family, community, and Source (however you define it). That's the seed that begins it all. Even if you are able commit to a business – whether product or service – before considering these questions,

it is only by clearly answering them that you can establish an effective, powerful brand.

And as necessary as these answers are, it's only the beginning. If you don't look at your inner game and make sure you're aligned,  you will have a brand that misfires – or no brand at all. A good brand, a Power Brand, while it begins with you, is not about you!  It's about them – your clients or customers, your potential clients or customers, the media – anyone who you want to reach. It's about their problems, their issues, their wants and about how you become their ultimate solution.

If you don't get that right, your brand will be wrong and so will everything else!

Yet, too many people work backwards. They go straight to their logo, website, colors, and marketing and wonder why there's a problem, why they are always struggling with price and competition. And it goes way beyond that. Without being aware of your inner game, and how it fits with your business, you're subtly – or not so subtly – plagued by vague feelings of something being off, not quite right. It's as if your own business doesn't fit you.

So let's take a look at some basics about your branding – where it is right now. If you want to get really clear, write down your answers to these fundamental questions:

1) Does your brand reflect who you really are and who you strive to be? Here you will have to look at your personal and business brand and see where they support each other and where they diverge.

2) Is  your brand doing what you want to it to do? Does it answer your niche's problem – and does it do it in a way that makes you the clear choice, the “fix” to their problem?

3) Is your target market  getting the message you want them to have, are they seeing what you want them to see? Are they saying what you what them to say about you?

4) Do you have a brand strategy? Write it down in no more than two sentences. Are struggling to do this?

We're going to look at these questions and many more over the next weeks and months because the two most crucial factors that effect the success of your business are your Inner Game and your branding. And YOU control them both.

About the Author:
Dr. Fern Kazlow shatters limitations – especially financial ones. For over 25 years she’s helped Wall Street power players, international entrepreneurs and professionals remove limitations and double, triple, and quadruple their incomes.

Health & Wellness

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— Jill Mungar

home business Work at Home

Creative Tips For Success With Your Home Business

Copyright © Kimberly Flores, Rich Mom
There are many things that you can do with your home business that will help you find success. There are also lots of things that you could do which will not bring you to success but which might hurt your chances of being in business for very long. The things that you do are much more important, so focus on the positive things that you can do to make sure you have a business for a long time to come.

First of all, in order to have success it is important that you always feel like you are running a business. Set office hours for yourself, and make sure you stick to them. However, you should also make sure that you dress each day as if you are going to work. Even if you aren’t dressing as formal as you would be if you went to work, if you get up and get dressed each day you will feel more like you are going to work, and a more positive attitude is a great way to get things done when it comes to your home business. Remember that when you are running a home business you want to be sure you are giving everyone the chance to see what you have and what you can do, so you should always have a portfolio ready to send to customers of your previous work and what you can do for them.

There are other things that you can do to enhance your home business experience. First of all, try to come up with a fun and unique blog that you can write on a regular basis that has something to do with your business. People like to read the thoughts of someone they are doing business for. Remember thought that you have to keep in mind that you are writing for your business, so try to stay professional. Maintain a professional attitude no matter what you are doing, even if it is fun.

There are some other things that you can do to make sure your home business has a great chance of being successful. For one, try your best to always have a good attitude. Remember that you are in charge of your business, and whatever attitude you have is going to carry over into your business as a whole. That means that you should try very hard to make sure you are able to do all of the appropriate things to create a good situation in which you have a good attitude. This will truly enhance your business, and it will give your customers something to smile about as well.

Marketing Social

Power Connecting for Business and Branding

by Dr. Fern Kazlow, Guest Blogger

missingpuzzlepieceEvery problem in business or in life is the result of disconnection.

It can be a disconnect between who you are, what you want and your big vision. It can be a disconnect between your thoughts, feelings and action. In business, you can have a disconnection between you, your product or service, your target audience, and your market. The list goes on and on.

Unless you find these disconnections – at their source – and bring them into alignment with the total picture of what you’re trying to do, whatever problems the disconnections are causing won’t be fixed. Not only will you be stuck with limitations that hinder your ability to be all you can be in any area of your business or personal life, the problems will repeat and likely get worse.

Power up and create your business and your life

The more you want to “power up” and create the life you want, the more you need to find the disconnections – and Power Connect.
What’s the difference between a connection and a Power Connection?
Imagine the difference between lighting a dark room with a flashlight or a flood lamp. A flashlight only allows you to see a glimpse of whatever it’s aimed. What you see as related to the whole is left in question. Turn on a flood lamp and suddenly nooks, crannies, and alcoves become visible. Details, colors, and patterns come into focus. You see the overall view and how everything works together to produce the whole. And opportunities and potential are illuminated everywhere.
A Power Connection supports, enables, allows, drives, inspires, creates, and has the power to see beyond. It's honest, deep, reciprocal, respectful, and adds immeasurably to your life and your ability to accomplish what you want.

Power Connecting becomes the difference between living a limited life and the actualization of the life you want.

Say the word connection and people think ‘person-to-person' connection. And that's true. But Power Connecting happens between more than people. The opportunity for Power Connections exists in every aspect of your life. It's in everything from your connecting with yourself – who you are, what you want, your Big Vision, and your spirituality to your family, your business, your branding, and the way you run your business – now and in the future.

Power Connecting happens on multi-dimensional levels:

  • Mentally: Power Connecting gives you greater clarity, increased awareness, and depth of thinking. It provides the springboard for innovation, creativity, and relevancy. It increases your focus and flexibility.
  • Emotionally: Power Connecting brings joy, happiness, fulfillment, and peace. It allows you the ability to have a full range of feelings without getting or feeling trapped or stuck.
  • Physically: Power Connecting strengthens you, gives you more stamina and the ability to regenerate. It not only de-stresses but allows you the freedom to relax in the situation, and maintain balance and fluidity.
  • Spiritually: Power Connecting enhances and brings you closer to who you are, closer to the Source (however you choose to define Source).
  • Energetically: Power Connecting strengthens and supports who you are and what you want to do. It provides the fuel to move you forward, strengthen your relationships, and encourage taking action.

Begin by noticing your disconnections – those things that don’t fit and aren’t aligned with who you are and what you want to do. Power Connecting even the smallest component can change and add immeasurably to your life, your business, branding, and marketing efforts. Take the first step towards shattering financial limitations and building the business and the life you’ve always wanted.

About the Author:

Dr. Fern Kazlow shatters limitations – especially financial ones. For over 25 years she’s helped Wall Street power players, international entrepreneurs and professionals remove limitations and double, triple, and quadruple their incomes.

Dubbed “Queen of 140 Characters” at Twitter’s Brandchat, she teaches her global clientele to “Remember you M & M’s: Maximize and Monetize business, branding, platforms, and expertise” through her Rapid Wealth System™ and Power Branding Clinic.

Visit Dr. K at

Work at Home

5 Things About Self Employment I Like

There are a lot of people these days that are having a hard time finding a job.

This is becoming more of a problem every day. So, people are starting to look to the internet to find the answer to help them make money online. The best way to do that is to work from home. Now, some people are having a hard time making up their mind about whether to start their own internet business, so this article is going to tell you the 5 things that are great about self employment for anyone.

1. With self employment, you don't ever have to worry about getting fired or laid off again. With you being the boss, there is no one that can do this to you again. This is very important for many people, especially people that this situation has just happened to.

2. You decide when you work, how long you work and so on. No one will be looking over your shoulder anymore telling you what to do or when to do it. With you being in charge, you get to do it on your schedule. Just remember that you do have to work your business if you want to be successful with it, but you can do it when you are available, even in the middle of the night.

3. Spending more time with your family is a big reason why self employment is the best. You can work around your family so that you still have plenty of time to enjoy them more. This is something that too many people don't get enough time to do and it is very important, so when you work from home, this won't be a problem for you anymore.

4. Another thing that not many people get to do enough of is take a vacation. Self employment allows you to decide when and where you will take a vacation without having to get permission anymore. You can just one day decide that you are going to go on vacation and then do it.

5. Time is a big reason why self employment is great. You have to work your business, but not everyone has the time to do it during the day. This doesn't matter when you work from home because you can work as your schedule allows. Too many people don't have enough time already for things, but your own internet business gives you the money you need on your time.

These are definitely not all of the things that are great about self employment, but they are the biggest things. So, if you want to work from home, then don't let anything or anyone stop you because if you do, then you will more than likely regret that decision when you find yourself fired or laid off from another job. Don't work for someone else anymore, you be the boss instead.