home business

Advertising Your Home Business on a Budget

Advertising Your Home Business on a Budget
Copyright © Stone Evans, The Home Biz Guy

When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.

If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.

Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this Utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.

Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.


It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don't let
this be you.


All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won't. All you will know that something might be working,
but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything — and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.


Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.


As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.

If you are busy testing ads in media's such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:


This of course is the cheapest kind of advertising on the planet
— it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.


You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much —
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.


Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, “Your quote here.”

A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the

You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.

To learn more about creating Press Releases, you may check out
Rusty Cawley's site:


Believe it or not, some of the b.est r.ates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don't be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!


When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.

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I hope you enjoyed today's article!

I'll send you a new article tomorrow entitled:

“Children in the Home Business Environment”

To your success,

Kimberly Flores

start home based business

Is a Home Business Right For You?

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Is a Home Business Right For You?Copyright © 2003, Stone Evans, The Home Biz Guy
Every morning as people wake up and make the commute to work,many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, peoplecontemplate the benefits of being the owner of their own business.
Are you one of these people?
If you are, it is important to ask yourself some very importantquestions before you make the uncertain leap into self-employment.
Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don't make this mistake yourself.
You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.
Are you the type of person who relishes every chance to gather around the water cooler for social interaction?
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Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding yourown home business, then you might have what it takes to succeed as a home business entrepreneur.
If you feel at ease with your own company and don't need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live thelifestyle you know you want and deserve.
Self-motivation is the key to success when you start a home-based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale.
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You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you're the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory.
When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He's the guy that wouldn't letyou take time off when your baby was sick…the same guy that called you in to work on Thanksgiving Day.
A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think–no more dirty laundry piling up–you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you'll be the boss!
Stay positive and focused on your home based business, even if,when sales aren't up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs.Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you're made of!
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